2023 MLS Jersey Sponsors

February 27, 2023

The 28th MLS season is underway, so let’s take this opportunity to review all the different brands who have partnered with clubs in our annual rundown of both front-of-jersey and sleeve sponsors.

28-of-29 teams feature a front-of-jersey partner with the Chicago Fire, at time of publishing, the only team without a brand on their jersey front. When it comes to sleeves, the logo of league broadcast partner, Apple TV, will feature on the left sleeve of all teams. On the right sleeve, each team has the opportunity to offer that real estate to brands and, at season’s start, 14 teams have partners.

Let’s dive in.

MLS Team Sponsors: Front of Jersey

29 different brands will feature across the chest of 28 teams. If you’re wondering how that math works, for the second straight season, the Philadelphia Union and brand partner Bimbo Bakeries have split their home and away jersey partners. The home jersey will feature the Bimbo Bakeries logo, while the new away jerseys will feature that of Thomas’. If you’ll recall, last year’s away jerseys featured Artesano’s logo.

How many brand partners return from the 2022 season? 23 (79%) of brands return with the six new partners being UCHealth (Colorado), UT Southwestern Medical Center (Dallas), Thomas’ (Philadelphia), Providence Health (Seattle), Purina (St. Louis), and Telus (Vancouver).

See the full list of teams and their respective partner(s) below.

TeamJersey PartnerCategory
Atlanta United FCAmerican Family InsuranceInsurance Services
Austin FCYETIConsumer Products
Charlotte FCAllyFinancial Services
Chicago Fire FC
FC CincinnatiMercy HealthHealth care
Colorado RapidsUCHealthHealth care
Columbus CrewNationwide Children’s HospitalHealth care
FC DallasUT Southwestern Medical CenterHealth care
D.C. UnitedXDC NetworkBlockchain Technology
Houston Dynamo FCMD Anderson Cancer CenterHealth care
LA GalaxyHerbalife NutritionConsumer Products
Los Angeles FCFLEX Power ToolsConsumer Products
Minnesota United FCTargetConsumer Products
Inter Miami CFXBTO GroupCryptocurrency
CF MontrealBMO Financial GroupFinancial Services
Nashville SCRenasant BankFinancial Services
New England RevolutionUnited HealthcareHealth care
New York City FCEtihad AirwaysTravel
New York Red BullsRed BullConsumer Products
Orlando City SCOrlando HealthHealth care
Philadelphia UnionBimbo Bakeries / Thomas’Consumer Products
Portland TimbersAlaska AirlinesTravel
Real Salt LakeLifeVantageConsumer Products
San Jose EarthquakesIntermedia Cloud CommunicationsCommunications
Seattle Sounders FCProvidence HealthHealth care
Sporting Kansas CityCompass MineralsIndustrial
St. Louis City SCPurinaConsumer Products
Toronto FCBMO Financial GroupFinancial Services
Vancouver WhitecapsTelusCommunications

Let’s look at the sponsor category breakdown for some insight into the types of brands partnering with MLS clubs. The front-of-jersey partners breakdown as follows:

  • Health care: 29%
  • Consumer products: 29%
  • Financial services: 14%
  • Blockchain / crypto: 7%
  • Communications: 7%
  • Travel: 7%
  • Industrial: 4%
  • Insurance services: 4%

MLS Team Sponsors: Sleeves

As mentioned, 14 teams will feature a right sleeve partner at season’s start (up one from 2022) in addition to every team featuring the Apple TV logo on the left sleeve. 12-of-14 brands return from last year with the two new additions being Ford (Los Angeles FC) and BJC Healthcare (St. Louis).

TeamLeft SleeveCategoryRight SleeveCategory
Atlanta United FCApple TVMediaPiedmont HealthcareHealth care
Austin FCApple TVMediaNetspendFinancial Services
Charlotte FCApple TVMediaCentene CorporationHealth care
Chicago Fire FCApple TVMedia
FC CincinnatiApple TVMediaKrogerConsumer Products
Colorado RapidsApple TVMedia
Columbus CrewApple TVMediaTipico SportsbookGambling
FC DallasApple TVMediaAdvocareConsumer Products
D.C. UnitedApple TVMedia
Houston Dynamo FCApple TVMedia
LA GalaxyApple TVMedia
Los Angeles FCApple TVMediaFordAutomotive
Minnesota United FCApple TVMedia
Inter Miami CFApple TVMediaXMANNABlockchain Technology
CF MontrealApple TVMedia
Nashville SCApple TVMediaHyundaiAutomotive
New England RevolutionApple TVMedia
New York City FCApple TVMediaDude WipesConsumer Products
New York Red BullsApple TVMediaOandaForeign Exchange
Orlando City SCApple TVMedia
Philadelphia UnionApple TVMedia
Portland TimbersApple TVMedia
Real Salt LakeApple TVMedia
San Jose EarthquakesApple TVMedia
Seattle Sounders FCApple TVMediaEmerald Queen Casino / Puyallup TribeGambling
Sporting Kansas CityApple TVMedia
St. Louis City SCApple TVMediaBJC HealthcareHealth care
Toronto FCApple TVMediaGeneral ElectricConsumer Products
Vancouver WhitecapsApple TVMedia

Taking Apple TV out of the equation, here’s the right sleeve partner category breakdown:

  • Consumer products: 29%
  • Health care: 21%
  • Automotive: 14%
  • Financial services / foreign exchange: 14%
  • Gambling: 14%
  • Blockchain technology: 7%

For a point of comparison, here’s some insight into current NBA patch partners. 26-of-30 (87%) of NBA teams feature a brand patch across 13 different categories. Financial services accounts for 19% of brand partners, while Fintech and other tech companies account for another 30%, combined. Only 4% of NBA teams have a health care partner compared to 21% of MLS teams.