2024 MLS Jersey Sponsors

Major League Soccer’s 29th season is almost underway, which means it’s time for our annual review of brands to be featured on the jersey front and sleeves of each club.

This year, all 29 teams entered the season with a front-of-jersey partner. As you may recall, the Chicago Fire were the only team without one last year. However, in December 2023, the Fire announced a multiyear partnership with online auto retailer, Carvana.

As for the sleeves, media partner Apple, once again, will be on the left sleeve of every jersey. The right sleeve of 16 clubs will feature a brand logo, including, for the first time, the Philadelphia Union. More on that later.

Let’s dive in.

MLS TEAM SPONSORS: FRONT OF JERSEY

For the 2024 season, 29 different brands will be visible on the jerseys of 28 teams. If this math seems strange, two teams have the same brand partner – BMO Financial Group – and another two teams have split their jersey partners on primary and secondary jerseys. The Philadelphia Union will have the Bimbo Bakeries logo on the primary jersey with Thomas’ featured on the secondary jersey. FC Dallas will have Children’s Health on their primary jersey, with UT Southwestern Medial Center on their secondary jersey.

87% of the brands return from last year, with the aforementioned Carvana (Chicago Fire), Guidehouse (D.C. United), Royal Caribbean (Inter Miami), and Select Health (Real Salt Lake) being the newcomers.

The Portland Timbers entered the season with home improvement company, DaBella, as their jersey partner, but canceled the partnership after misconduct allegations against the company’s CEO.

Check out the full list of partners below.

MLS TEAM SPONSORS: SLEEVES

As mentioned, 15 teams will feature a right sleeve partner at season’s start (up one from 2023) in addition to every team featuring the Apple TV logo on the left sleeve. Nine brands return from last year in addition to five newcomers, including Fracht Group (Inter Miami), Telus (CF Montreal), Capital RX (New York City FC), and Intermountain Health (Real Salt Lake).

The last newcomer is Independence Blue Cross, which extended and elevated its partnership with the Philadelphia Union in a new, multiyear deal that includes the right sleeve real estate.