
Major League Soccer’s 30th season—the first with 30 teams—is underway, so we’ve gathered our annual look at the brands to be featured on the jersey front and sleeves of each club.
This year, every team entered the season with a front-of-jersey partner. As for the sleeves, media partner Apple, once again, will be on the left sleeve of every jersey. But in celebration of the 30th season, Apple has created bespoke Apple TV logos inspired by each club’s crest, color palette, and visual identity.

Heading into the season, the right sleeve of 17 clubs will feature logos from brands in industries ranging from consumer products to logistics. More on this later.
Let’s dive in.
MLS TEAM SPONSORS: FRONT OF JERSEY
For the 2025 season, 30 different brands will be visible on the jerseys of all 30 teams—but there are some repeat brands and split sponsorships to reach that total.
Three teams have the same brand partner—BMO Financial Group—and, just as was the case in 2024, another two teams have split their jersey partners on primary and secondary jerseys. The Philadelphia Union will have the Bimbo Bakeries logo on the primary jersey with Thomas’ featured on the secondary jersey. FC Dallas will have Children’s Health on their primary jersey, with UT Southwestern Medial Center on their secondary jersey.
By our count, there are 10 different industries represented on jerseys, including healthcare, financial and insurance services, consumer products, automotive, consulting, cruiseline, travel, entertainment, industrial, and communications. Of those, healthcare and financial / insurance services each account for 26% of all jersey sponsors—the most of any industry category.
Check out the full list of partners below.
Team | Jersey Partner | Category |
---|---|---|
Atlanta United FC | American Family Insurance | Insurance Services |
Austin FC | YETI | Consumer Products |
Charlotte FC | Ally | Financial Services |
Chicago Fire FC | Carvana | Automotive |
FC Cincinnati | Mercy Health | Healthcare |
Colorado Rapids | UCHealth | Healthcare |
Columbus Crew | Nationwide | Insurance / Financial Services |
FC Dallas | UT Southwestern Medical Center / Children's Health | Healthcare |
D.C. United | Guidehouse | Consulting |
Houston Dynamo FC | MD Anderson Cancer Center | Healthcare |
LA Galaxy | Herbalife Nutrition | Consumer Products |
Los Angeles FC | BMO Financial Group | Financial Services |
Minnesota United FC | Target | Consumer Products |
Inter Miami CF | Royal Caribbean | Cruiseline |
CF Montreal | BMO Financial Group | Financial Services |
Nashville SC | Renasant Bank | Financial Services |
New England Revolution | Gillette | Consumer Products |
New York City FC | Etihad Airways | Travel |
New York Red Bulls | Red Bull | Consumer Products |
Orlando City SC | Orlando Health | Healthcare |
Philadelphia Union | Bimbo Bakeries / Thomas' | Consumer Products |
Portland Timbers | Tillamook | Consumer Products |
Real Salt Lake | Select Health | Healthcare |
San Diego FC | DIRECTV | Entertainment |
San Jose Earthquakes | El Camino Health | Healthcare |
Seattle Sounders FC | Providence Health | Healthcare |
Sporting Kansas City | Compass Minerals | Industrial |
St. Louis City SC | Purina | Consumer Products |
Toronto FC | BMO Financial Group | Financial Services |
Vancouver Whitecaps | Telus | Communications |
MLS TEAM SPONSORS: SLEEVES
In the intro we mentioned there are 17 different teams featuring right sleeve partners. Among these teams, 17 different brands are featured, including brands from several different industry categories.
By our count, 11 different industries are represented, with consumer products accounting for roughly a quarter (24%) of all sponsorships. In total, 12 brands return from the 2024 season.
Team | Left Sleeve | Category | Right Sleeve | Category |
---|---|---|---|---|
Atlanta United FC | Apple TV | Media | ||
Austin FC | Apple TV | Media | Siete Foods | Consumer Products |
Charlotte FC | Apple TV | Media | ||
Chicago Fire FC | Apple TV | Media | Magellan Corporation | Distribution / Supply Chain |
FC Cincinnati | Apple TV | Media | Kroger | Consumer Products |
Colorado Rapids | Apple TV | Media | ||
Columbus Crew | Apple TV | Media | DHL | Distribution / Supply Chain |
FC Dallas | Apple TV | Media | ||
D.C. United | Apple TV | Media | The Fruitist | Consumer Products |
Houston Dynamo FC | Apple TV | Media | ||
LA Galaxy | Apple TV | Media | Royal Bank of Canada | Financial Services |
Los Angeles FC | Apple TV | Media | Ford | Automotive |
Minnesota United FC | Apple TV | Media | ||
Inter Miami CF | Apple TV | Media | Fracht Group | Logistics |
CF Montreal | Apple TV | Media | Telus | Telecommunications |
Nashville SC | Apple TV | Media | Hyundai | Automotive |
New England Revolution | Apple TV | Media | ||
New York City FC | Apple TV | Media | Capital Rx | Healthcare Technology |
New York Red Bulls | Apple TV | Media | Oanda | Foreign Exchange |
Orlando City SC | Apple TV | Media | ||
Philadelphia Union | Apple TV | Media | Independence Blue Cross | Healthcare |
Portland Timbers | Apple TV | Media | ||
Real Salt Lake | Apple TV | Media | Intermountain Health | Healthcare |
San Diego FC | Apple TV | Media | ||
San Jose Earthquakes | Apple TV | Media | ||
Seattle Sounders FC | Apple TV | Media | Emerald Queen Casino / Puyallup Tribe | Gambling |
Sporting Kansas City | Apple TV | Media | ||
St. Louis City SC | Apple TV | Media | BJC Healthcare | Healthcare |
Toronto FC | Apple TV | Media | LG Electronics | Consumer Products |
Vancouver Whitecaps | Apple TV | Media |