Premier League Jersey Sponsors 2025-26

Another Premier League season is upon us and with sponsorship deals worth hundreds of millions being announced and industries reshaping their marketing strategies, the 2025-26 season gives us fascinating insight into where brands are placing their biggest bets.

The Premier League remains the most-watched soccer league globally, making it an irresistible platform for brands seeking maximum exposure across international markets. Jersey sponsorships are among the most visible opportunities for brands, so there’s no better way to preview the season ahead than via our annual look at the jersey front and sleeve partners of Premier League clubs and other select clubs from across Europe.

Jersey Front Partners

Once again, gambling companies dominate the front-of-jersey sponsorship landscape in the Premier League, accounting for approximately 60% of teams. Aviation and airlines represent the second-largest category, followed by financial services companies. The remaining are split between technology companies and other diverse industries.

This distribution highlights the gambling industry’s recognition of soccer’s unparalleled reach for customer acquisition, even as regulatory scrutiny continues to intensify across European markets—including the United Kingdom where Premier League clubs have agreed to transition away from front-of-jersey gambling partners at the end of the 2025-26 season.

Sleeve Partners

The sleeve sponsorship space continues to be where we see the most diverse industry representation and emerging trend adoption. Unlike main shirt sponsors, sleeve partnerships offer a more accessible entry point for companies looking to associate with the Premier League and individual clubs.

Tourism and destination marketing represents the largest sleeve sponsor category, reflecting destinations’ recognition of soccer’s power to shape perceptions and drive visitor interest. Financial services companies, including emerging online trading platforms and cryptocurrency exchanges, account for roughly a third of sleeve partnerships and are followed by crypto / gambling, technology, e-commerce, automotive, insurance, and other diverse industries.

Other European Club Jersey Partners

While the Premier League will grab the most attention, we can’t ignore some of the biggest clubs in world soccer that span the rest of the European continent. Gambling companies have a notably smaller presence elsewhere in Europe compared to England, with only one major European club included below (Inter Milan with Betsson) featuring gambling as their primary sponsor. Instead, this select group of clubs show greater diversity across airlines, telecommunications, entertainment, and emerging sectors.

Looking Ahead: Industry Implications

Several trends emerge from this season’s sponsorship landscape:

1. Regulatory Pressure on Gambling: Despite current dominance, increasing regulatory pressure across European markets may force gambling companies to diversify their marketing strategies.
2. Destination Marketing Evolution: Tourism boards are increasingly sophisticated in their sports marketing approach, recognizing football’s unique ability to shape destination perceptions
3. Technology Sector Investment: The growing presence of technology companies reflects their recognition of soccer’s power for global brand building and talent recruitment
4. American Market Integration: The increasing number of US-based sleeve sponsors demonstrates the European soccer’s growing success in penetrating American commercial consciousness