
In mid-March we hosted an event with the Argentina Football Association in New York City—the home of the 2026 FIFA Men’s World Cup Final. A full house of 200 brand marketers, media members, legends, and more got to hear the federation’s ambitious growth plans for the U.S. market leading up to 2026 and beyond.
Thank you to everyone who joined us, to Paley Center for Media for being great hosts, and to American Express and Fanatics for partnering to put on the event!
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