We’re proud to share that For Soccer has been named the Social & Digital Agency of Record for the FIFA World Cup 2026™ New York New Jersey Host Committee.
Through this collaboration, our team at For Soccer will help shape the voice of NYNJ as the region prepares to welcome the world in 2026, spearheading digital strategy, storytelling, and community engagement across platforms.
From content creation to real-time engagement and activation support, we’ll be connecting fans to the energy, culture, nostalgia (anyone remember World Cup 94!?), and meaning of this historic moment, all from the epicenter of the world.
The NYNJ Host Committee cares deeply about inclusion, legacy, and community, which aligns perfectly with the ethos of For Soccer. This isn’t just about the games and the teams – it’s about the impact we leave behind in the communities we serve. We look forward to telling those community stories, and bringing the world’s eyes to New York and New Jersey to be part of this once-in-a-lifetime experience.
Want to follow along as we inch closer and closer to kickoff? Give our accounts a follow:
