2026 World Cup Host City Insights – Atlanta

March 26, 2024

Mike Koeshartanto

2026 FIFA Men’s World Cup Countdown
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Market Overview

CategoryUnited StatesAtlanta
Population334,914,895499,127
Persons <18 years old21.7%17.2%
Persons 65+ years old17.3%12.0%
White, alone75.5%40.8%
Black, alone13.6%47.6%
Hispanic or Latino19.1%5.4%
Persons in HH2.572.03
Language other than English spoken by age 5+21.7%11.0%
Bachelor's degree or higher34.3%57.3%
Median HH income$75,149$77,655
  • 8. Houston – 2.5 million (2.14%)
  • 9. Boston (Manchester) – 2.4 million (2.11%)
  • 10. Atlanta – 2.4 million (2.10%)
  • 11. Tampa-St. Petersburg (Sarasota) – 1.9 million (1.66%)
  • 12. Phoenix (Prescott) – 1.89 million (1.65%)

Noteworthy for the FIFA World Cup – FOX has an owned and operated local station, WAGA-TV, serving the Atlanta area, while Telemundo has an affiliate station in Norcross (WKTB).

WORLD CUP HOST CITY INSIGHTS – SEATTLE

Like what you’re reading and want to see more? We’ve got the same insights for Seattle – the second market for which we did a deep dive ahead of the 2026 FIFA Men’s World Cup.

Soccer interest in Atlanta

Category% of PopulationIndex
Participated in Soccer/12 Mo2.82%112
Watch World Cup Soccer4.78%111
Watch International Soccer5.18%111
Watch the U.S. Men's National Team3.27%114
Watch the U.S. Women's National Team3.07%112
Watch MLS4.32%111
Putting Atlanta-Area Zip Codes under the soccer microscope

United States of Soccer

Soccer’s time has come. To grasp the impact the World Cup will have, you must first get to know the American fans and their passion for the sport. Soccer isn’t a trend — it’s here to stay and it’s growing fast. Our report goes deep into the American soccer audience, shedding light on its demographics, characteristics, and the factors that most shape fandom. 

  • Over-index in participating in soccer in the last 12 months
  • Over-index in likely demand for watching the World Cup on TV
Atlanta World Cup Zip Codes

For ease of sorting and discovery, here are the top 20 zip codes for each.

Zip Code2023 Participated in Soccer/12 Mo (Index)
30093 (Norcross)198
30071 (Norcross)197
30360 (Atlanta)187
30021 (Clarkston)183
30099 (Duluth)163
30168 (Austell)163
30340 (Atlanta)161
30060 (Marietta)158
30507 (Gainesville)150
30504 (Gainesville)148
30721 (Dalton)148
30341 (Atlanta)145
30079 (Scottdale)144
30291 (Union City)143
30080 (Smyrna)142
30008 (Marietta)141
30329 (Atlanta)141
30297 (Forest Park)140
30046 (Lawrenceville)137
30096 (Duluth)136

Zip Code2023 Watch World Cup Soccer (Index)
30021 (Clarkston)160
30168 (Austell)146
30340 (Atlanta)142
30093 (Norcross)140
30291 (Union City)139
30071 (Norcross)137
30360 (Atlanta)136
30607 (Athens)133
30297 (Forest Park)131
30306 (Atlanta)131
30060 (Marietta)130
30079 (Scottdale)130
30044 (Lawrenceville)130
30346 (Atlanta)127
30363 (Atlanta)127
30309 (Atlanta)127
30008 (Marietta)126
30342 (Atlanta)125
30319 (Atlanta)125
30307 (Atlanta)125

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