After a summer filled with friendlies, tours, and transfers, domestic league play is a few weeks into the season. As you catch our breath at the first international break of the season, let’s review the front of jersey and sleeve partners for each team during the 2023-24 season.
19 of 20 teams currently have partners — Chelsea is the notable exception and are currently playing games without either a front-of-jersey or sleeve partner on their Nike uniforms. We anticipate that will change by season’s end, however.
Speaking of uniforms, Umbro is the leading apparel manufacture partner, with five different clubs wearing their designs. Here’s the full rundown of apparel manufacturers in the Premier League this season:
- Umbro (5): Bournemouth; Brentford; Burnley; Luton Town; and West Ham United
- Adidas (4): Arsenal; Fulham; Manchester United; and Nottingham Forest
- Nike (4): Brighton & Hove Albion; Chelsea; Liverpool; and Tottenham Hotspur
- Castore (3): Aston Villa; Newcastle; and Wolverhampton
- Puma (1): Manchester City
- Macron (1): Crystal Palace
- Erreà (1): Sheffield United
- Hummel (1): Everton
Jersey Front Partners
The gambling category again leads the way with seven total partnerships (35% of the league) — down slightly from last season. Also similar to last season, financial service brands are represented second most with five partner teams. If those are the same, what’s different from the 2022-23 season? In truth, not much — although Luton Town’s entrance into the Premier League means an energy company is represented this season and Newcastle’s partnership with Saudi company Sela brings an event entertainment company into the fold.
One notable exception for the American audience, however, is Burnley’s inclusion of content creators Dude Perfect on their jersey front. The Texas-based group is a recent investor in the club, along with former NFL star JJ Watt and ex-U.S. Women’s National Team player Kealia Watt.
|Club||Supplier||Jersey Front||Industry||Jersey Sleeve||Industry|
|Aston Villa||Castore||BK8||Gambling||Trade Nation||Financial Services|
|Brighton & Hove Albion||Nike||American Express||Financial Services||SnickersUK.com||Retail|
|Burnley||Umbro||Dude Perfect||Content Creators||Uphold||Financial Services|
|Liverpool||Nike||Standard Chartered||Financial Services||Expedia||Tourism|
|Luton Town||Umbro||Utilita||Energy||FreeNow||Mobility Provider|
|Manchester City||PUMA||Etihad Airways||Airline||OKX||Financial Services|
|Manchester United||adidas||TeamViewer||Software||DXC Technology||IT & Consulting|
|Sheffield United||Erreà||CFI||Financial Services||Gtech||Technology|
|Tottenham Hotspur||Nike||AIA||Financial Services||Cinch||Ecommerce|
|West Ham United||Umbro||Betway||Gambling||JD||Retail|
|Wolverhampton||Castore||AstroPay||Financial Services||6686 Sports||Gambling|
There’s more diversity among sleeve partners. By our count, there are 11 different industry categories represented on Premier League sleeves at this point of the 2023-24 season. The financial services category leads the way with four partnerships — up 33% from last season. The tourism category is represented three times thanks to Arsenal (Visit Rwanda), Fulham (WebBeds), and Liverpool (Expedia).
How many sleeve partners feature American-based companies? That answer is two: DeWalt (Bournemouth) and Expedia (Liverpool).