Telemundo Takes Over NYC to Kick Off the 100-Day Countdown

April 19, 2023

Adam Geigerman

Ringing in the 100-day countdown toward the summer’s Women’s World Cup from Times Square 

It’s the final countdown … to Australia and New Zealand. And by “final,” we just mean it’s the 100-day countdown.

Our friends at Telemundo and Peacock could not be more excited (and we’re right there with them!) to run full-bore at the summer’s largest global sporting event. 

Through a 2-day run in New York City last week, the U.S. Spanish-language rights holder for the 2023 FIFA Women’s World Cup rang in the NASDAQ MarketSite opening bell, took over Times Square with a round of juggles between the undisputed king of “goooooooool” Andres Cantor and 13-time Guinness World Record-holder Laura Biondo, and a stop in to see the FIFA Women’s World Cup trophy at 30 Rock.

It was all to celebrate the summer’s soccer spectacle and the incredibly exciting statement that Telemundo will make by broadcasting every. single. game. in Spanish on traditional TV while also streaming on Peacock. 

As the Philadelphia Inquirer’s Jonathan Tannenwald points out, “the expansion of the World Cup this year to 32 teams means more teams from Spanish-speaking nations in North, Central and South America” will be front and center. That mean’s fans of Argentina, Brazil, Colombia, Costa Rica, tournament-debutant Panama, and probably the most diverse U.S. squad in history will all be watching – and this time, watching non-stop on TV.

Last week’s festivities included executives from NBCUniversal Telemundo Enterprises; a who’s who of digital content creators like Biondo, Kevin Footy, Roger Bennett from “Men in Blazers,” Jennifer Muñoz, Lauren Sesselmann, and Jordan O’Brien; and of course Cantor and Co.

We can’t wait to see what’s next from Telemundo and the summer of soccer in Australia and New Zealand.